I headed a little south of my normal subway route earlier this week to get a street eye view of the Lumacon sign that is now topping Times Square. The Lion King on Broadway is just west of Broadway on the south side of 42nd Street. I was standing just in front of this location when I took this picture:
I can see how Disney would be pleased with the result, they are a multinational corporation bent on world domination, I mean, entertaining children. So, the sign is visible from street level, but that might not really be the point of it all.
I think Lumacom is going for a different “play” so to speak. They now hold the rank of tallest billboard in Manhattan I think and that simple fact is going to get them some attention. It is possible to see the billboard from very far away and thus it will catch the eye of people as they approach the city. I think Broadway production ads are a natural fit for the sign, not sure if advertising some unknown company on the skyline would do much for a company’s bottom line. All in all, the state of things in Times Square reminds me more and more of scenes out of Blade Runner.
As far as my selfish interest, I think it would be really cool if they would post subway delays on the board every morning. Of course now that the weather is getting nicer, less of my money will be going to the MTA and more will be spent on repairing flats on my bike.
Thanks again. Interesting comment, particularly about the best use of the sign.
Thank you for helping me with my homesickness of New York I miss NYC espically Queens but this building was the last thing that I saw before I left and it reminds me of the time when I was in Elementary school and we went to see the lion king there and It also remind me that I am Definatly leaving boring N.C. and going back
Holla back at ya caramel delight and tell me whats Really Hood
Ya Gurl,
Angel